Public relations for AEC and construction technology companies ready to be seen, trusted, and remembered.

AECO Public Relations helps construction technology companies, AEC firms, and built environment brands clarify their story, reach the right audiences, and build credibility that supports awareness, trust, and business development.

We turn announcements, customer wins, executive perspectives, research, and market insight into strategic communications that create momentum in the market.

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Media Landscape

Publications that shape the AEC conversation.

AECO understands the media landscape that matters to construction technology and AEC companies. We help clients shape stories for the publications, platforms, and audiences that influence credibility, awareness, and market trust.

We tailor stories and outreach strategies based on each client's goals, audience, and newsworthiness.

AEC trade publications

  • ENR
  • Construction Dive
  • Construction Executive
  • ForConstructionPros
  • Building Design+Construction
  • ConstructConnect
  • Architect Magazine
  • The Zweig Letter

Business and broader industry publications

  • Forbes
  • Fast Company
  • Inc.
  • Entrepreneur
  • Bloomberg
  • Fortune
  • Business Insider
  • TechCrunch
The Challenge

Construction and AEC are hard markets to communicate in.

The AEC industry has long sales cycles, technical buyers, fragmented audiences, specialized publications, and complex customer dynamics. That makes generic PR difficult to execute well.

Many companies have strong products, credible teams, and real customer value, but still struggle to explain what they do in a way the market understands, trusts, and remembers.

The result is often weak announcements, unclear positioning, underused customer proof, inconsistent executive visibility, and missed opportunities to build trust with buyers, partners, investors, and industry influencers.

AECO helps fix that.

You may have a communications problem if…

  • 01

    Your product is strong, but the market does not clearly understand what makes it different.

  • 02

    Customer wins are happening, but they are not turning into market credibility.

  • 03

    Your announcements feel tactical instead of strategic.

  • 04

    Executives have strong perspectives, but no consistent thought leadership engine.

  • 05

    Sales, marketing, product, and leadership describe the company differently.

  • 06

    You are building in a complex category, but your market story still feels too generic.

What We Do

What we do.

AECO works with AEC and construction technology companies through a structured, strategic communications process — from discovery and positioning to ongoing advisory and market momentum.

01

Discovery & Context

We start by understanding your company, product, audience, market position, business goals, and current communications challenges.

02

Story & Positioning

We clarify what makes your company relevant, different, and credible, then shape a market story that buyers, partners, and media can understand.

03

Communications Strategy

We define the right communications priorities, target audiences, media opportunities, key messages, and moments worth amplifying.

04

Content & Proof Development

We turn customer wins, executive perspectives, product value, data, and market insight into stories, proof points, and usable communications assets.

05

Media & Industry Outreach

We identify the publications, journalists, podcasts, newsletters, and industry voices that matter, then manage focused outreach.

06

Executive Visibility

We help leadership build a stronger market presence through thought leadership, commentary, interviews, speaking opportunities, and expert positioning.

07

Launch & Announcement Support

We support funding news, product launches, partnerships, hires, customer wins, research reports, and other key company moments with a clear communications plan.

08

Ongoing Advisory & Momentum

We provide strategic guidance, refine messaging over time, track opportunities, and help turn communications into long-term market credibility.

Who We Help

Who we help.

AECO Public Relations works with companies operating in and around the built environment, including:

  • 01Construction technology companies
  • 02AEC software companies
  • 03Architecture, engineering, and construction firms
  • 04Building product and materials companies
  • 05Real estate, infrastructure, and built environment brands
  • 06AEC startups preparing for funding, growth, launch, or category leadership

We are especially valuable for companies with complex products, evolving categories, technical audiences, or ambitious growth goals.

When PR Can Help

Strategic communications can create leverage around moments such as:

  • Funding announcements
  • Acquisitions
  • Integration partnerships
  • Product launches
  • Strategic hires
  • Customer wins
  • Data reports and proprietary research
  • Market points of view
  • Customer insights
  • Category creation

These moments deserve more than a press release. They need a clear story, the right audience, and a communications strategy tied to business goals.

Industry Trust

Why industry partners refer AECO.

AECO is built on trusted relationships and industry credibility. Partners refer AECO because of its combination of AEC market understanding, strategic communications thinking, and practical execution.

"Kevin's ability to understand your AEC software product's fit in the marketplace and how to message it is second to none. He quickly establishes trust with the executive team at any startup in the space and drives immediate business impact."
JS
Jeff Steiber
GTM Advisor, Contech
"Kevin understands the AEC and construction technology market in a way very few communications professionals do. He quickly sees how a company should position itself, what story matters, and how to communicate it more effectively."
RP
Referral Partner
Title, Company
"AECO brings a rare combination of strategic thinking, industry fluency, and practical execution. For companies in construction technology that need sharper messaging and stronger market visibility, Kevin is an easy recommendation."
RP
Referral Partner
Title, Company
Why AECO

Why AECO.

01

Industry fluency

We understand the construction and AEC landscape: the terminology, buying dynamics, project cycles, procurement process, industry media, and people who influence decisions.

02

Strategic perspective

This is not PR for the sake of attention. Strong communications should support credibility, trust, category understanding, business development, and market traction.

03

Clearer stories

We help companies turn complex products, customer value, and executive perspectives into messaging the market can actually understand.

04

Senior-level support

Clients work with experienced strategic counsel, not a bloated agency structure or a generic outsourced PR machine.

Leadership

Leadership.

Kevin Ferguson

Kevin Ferguson

AEC & CONSTRUCTION TECHNOLOGY SPECIALIST

Kevin brings direct construction software and AEC go-to-market experience from work across dozens of startups and growth-stage companies in the space. He understands the buyers, the market, the terminology, the publications, and what actually resonates. That means less ramp time, sharper positioning, and a PR program grounded in the realities of the industry.

Rick Liebling

Rick Liebling

PR & COMMUNICATIONS LEAD

Rick is an award-winning PR and communications leader with 20+ years of experience helping companies elevate their brand, sharpen their narrative, and earn meaningful visibility. He has worked with clients ranging from Fortune 500s to startups, with deep expertise in integrated communications, thought leadership, media strategy, and enterprise storytelling.

Engagement Model

How we work together.

AECO works with clients through focused strategic projects, ongoing advisory support, and retained communications engagements depending on need.

Support may include

  • 01Communications strategy
  • 02Narrative and messaging
  • 03Launch planning
  • 04Customer story development
  • 05Executive thought leadership
  • 06Media relations
  • 07Content and market visibility initiatives

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Ready to build visibility that supports growth?

AECO Public Relations helps AEC and construction technology companies clarify their story, reach the right audiences, and build credibility that supports business development.

Kevin Ferguson

kevin@aecomktg.com
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